What is a Brand?

A brand is the essence of one’s own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade. The power of a strong logo in brand identity is that a simple visual can instantaneously communicate a brand and what it is about. Some large brands are able to do this by symbol only, without words, that is the Holy Grail that brands dream about. This seems to represent the very essence of communication at its most primitive roots. Few can pull it off. Logos are vitally important, but are just one component of what creates a strong brand. Logos should support the broader brand strategy that supports an even bigger brand story.

Apogaea

Apogaea Inc. is a Colorado based 501(c)(3) nonprofit corporation and is Colorado’s Burning Man Regional event. I have been the volunteer Internal Graphic Designer since June of 2011. All of the

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Advantage Painting & Wallcovering

Branding package for Advantage Painting & Wallcovering which includes: logo design, WordPress website, business cards, PDF invoices and Letterheads, postcard and flyer designs, T-shirts. I also designed the layout for

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Ideal Foods

Ideal Foods logo design, salsa label design, business card, 3″ round vinyl sticker, and 3’X6′ vinyl banner. Adobe Illustrator, Indesign, and Photoshop.

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Cruiser Glow

Cruiser Glow branding package includes: logo design, business cards, WordPress website, package design, custom web buttons, 4’x8′ vinyl banner, and stickers. Adobe Illustrator and Photoshop.

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New Mexico River Adventures

New Mexico River Adventures logo design, trade show banners and table-throw display, full page ad, and rack card layout. Adobe Illustrator, InDesign, and Photoshop.

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SumElseWhence

SumElseWhence event branding package which includes, 2 logos, two 11×17 posters, 2 wristbands, 4″ vinyl sticker and social media graphics. Adobe Illustrator and Photoshop.

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HOT COCO

HOT COCO stands for, “Hang Out Time with Colorado Conclave.” I have been involved with this fire performance troupe since 2010 and we compete yearly for a performance spot at

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Domemasters 2019

Domemasters branding package that includes: logo design, website, social media graphics, 0ne-page ad, and business cards. WordPress, Adobe Illustrator and Photoshop.

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