Logo Design

Spectacular logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with. Normally, most marks have a typographic part that more clearly spells out the name of the organization.

A logo can also be purely typographic. It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). A great example is Coca-Cola’s red scripty type. Some people also refer to the logomark as the word portion of a logo that also has a symbol.